Teva - Copaxone
Part of Orpan Group's ongoing work with Teva included the spectacular elastic pavilion in the international medical exhibition at the Fair Center in Madrid, Spain. Visitors were invited to a multi-sensory display about the meaning of MS (multiple sclerosis) affliction, and Teva's solutions to it, with the help of Copaxone medicine. Through a number of constantly moving screens, changing sets, surround sound and even scents the visitors enjoyed a unique learning experience.
The exciting event was compromised of ten different intervals (for the ten years of Copaxone), combining Smart projections on numerous screens, multitalented artists and short films from around the world. The crowd's reaction was outstanding. 700 doctors from around the world came to Prague for a special event of a decade of Copaxone, one of Teva's most successful medications.