During the visit, the visitors go on a journey to discover Coca-Cola’s formula for happiness. They become acquainted with the history of the drink, exposed to Coca-Cola's contribution to recycling and sustainability in Israel, participate in various interactive activities, enjoy an innovative musical experience and are even photographed and integrated into an advertisement.



The highlight of the visit is a spectacular display that combines floating in air inside bubbles, multi-dimensional animation and "augmented reality" technology, which turns every visitor into an active participant.